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KMID : 0371020130460020105
Journal of Preventive Medicine and Public Health
2013 Volume.46 No. 2 p.105 ~ p.110
Trends in Reports on Climate Change in 2009-2011 in the Korean Press Based on Daily Newspapers¡¯ Ownership Structure
Lee Ji-Hye

Hong Yeon-Pyo
Lee Weon-Young
Hong Young-Tak
Abstract
Objectives: The mass media play a crucial role in risk communication regarding climate change. The aim of this study was to investigate the trend in journalistic reports on climate change in the daily newspapers of Korea.

Methods: We selected 9 daily newspapers in Korea, which according to the ABC Association, represented 77% of newspaper circulation, out of a total of 44 Korean daily newspapers. The collected articles were from 2009 to 2011. All of the articles were sorted into the following 8 categories: greenhouse gas, climate change conventions, sea level rise, Intergovernmental Panel on Climate Change synthesis reports, expected damage and effect, use of fossil fuels, global warming, and mitigation or adaptation. A chi-squared test was done on the articles, which were counted and classified into cause, effect, and measurement of climate change according to the newspaper¡¯s majority or minority ownership structure.

Results: From the 9 selected newspapers, the number of articles on climate change by month was greatest in December 2009. Generally, the articles vague about climate change (lack of precise data, negative or skeptical tone, and improper use of terminology) were much more common than the articles presenting accurate knowledge. A statistical difference was found based on ownership structure: the majority-owned newspapers addressed the cause of climate change, while the minority-owned newspapers referred more to climate change measurement.

Conclusions: Our investigation revealed that generally Korean daily newspapers did not deliver accurate information about climate change. The coverage of the newspapers showed significant differences according to the ownership structure.
KEYWORD
Press report, Climate change, Daily newspaper, Ownership, Risk communication
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